All college and university students have one thing in common-they are always on the move. When it comes to convenience stores, they need something that is easy to get to, that they can get in and out of quickly, and that carries what they want when they want it. While convenience is a major factor that drives college and university students' purchasing decisions, quality and taste are also thoughts that are at the top of these consumers' minds.
A survey was fielded to 171 college and university students which posed questions about convenience retail stores. This study explains:
- How often students shop at convenience locations
- The attributes that grab students' attention and bring them in
- Which items students are purchasing the most-and how often