Y-Pulse surveyed young consumers, 8-13 years old, about what motivates them to make the decisions they make regarding their food and beverage choices away from home. This study also includes a review of what’s on the menu at the top chains and how those choices connect with what kids really want. They might be young but they are restaurant savvy, more educated than any previous generation on nutrition, and are very involved in their family’s decisions to dine out.
This Y-Pulse survey of 500 boys and girls ages 8 to 13 throughout the U.S. provides kids’ perspectives about their favorite places to eat and their favorites foods, including:
- Which away from home venues are kid favorites and why – quick service restaurants, casual dining chains or independents, convenience stores, shopping mall food courts and school cafeterias
- How kids define quality when assessing away from home choices
- How kids of different ages feel about ordering from the kids’ menu