2018 Kids might not be as absorbed by their smartphone as you might think when eating at restaurants, but stay assured they have a lot to say when it comes to their food experiences and what expectations they have. From restaurant cleanliness to parents’ grocery shopping bags, our tech-savvy, fast food loving youngsters know what they want. In a world where community and peer influence prevail, make sure you adjust your offerings to the right consumer segment or a 15-year-old will tell you all about their new found food independence.
The study surveyed more than 900 kids from 8 to 18-year-olds and is called Understanding Tomorrow’s Tastemarkers Today: Dining with K-12 Consumers.
Read this study to learn more about:
- The ever-growing conflict between food adventures and the comfort of playing it safe
- The surprising evolution of school cafeteria’s reputation over the years
- The adult-like expectations of kids when eating out