This is the third in a series of studies started in 2006 that explores how kids feel about dining at home, in quick service and table service restaurants, schools, convenience stores and shopping mall food courts. Kids know what they like and are quick to provide feedback about why they like their favorite venues and their ideas to improve the food experience at these venues.
The meals that score highest with kids today are similar to those from the original studies: pizza, chicken, pasta and sandwiches. Yet today, kids are ordering a wide range of ethnic variations on chicken and saying they are eating salads more often at school.
Y-Pulse conducted a survey of 500 boys and girls ages 8 to 13 throughout the U.S. to learn more about their favorite places to eat and their favorites foods. This study provides information such as:
- Which away from home venues are kid favorites and why
- What are kids’ favorite foods at home and away from home
- What’s changing in school lunch