Having a comprehensive understanding of what influences young adults' purchases is what makes certain stores successful and their consumers loyal. Convenience foodservice venues offer unique products in a way that directly meets the needs of their target customers. While impulse drives the majority of young adults' purchases, convenience stores that are clean, safe, and open late greatly appeal to young consumers.
264 young adults ranging in ages from 18-25 were surveyed in regards to what affects their purchasing decisions the most. The qualitative feedback obtained has created a better understanding of their ideal convenience foodservice settings. Read this study to discover:
- Which is more important in quick service restaurants: price or "super size" options
- What motivates young adults to cook at home
- When men and women ages 18-25 do the majority of their grocery shopping
- The main purchase drivers for consumers in convenience retail settings