Y-Pulse® is a category expert that provides current, credible
insight about what is on the minds of kids, young adults and
the foodservice professionals who feed them.
Companies use Y-Pulse® insight and resources to support
innovation and marketing communication program
development.
Research Highlights
Y-Pulse® has been focused on understanding young consumers and their eating habits away from home for over 15 years.
We regularly publish original research with kids, young adults, their parents and the foodservice professionals
who serve them in all segments of foodservice. We have several summaries of our work...
Culinary Innovation
Y-Pulse® offers a full range of culinary development and marketing services designed to
appeal to campus consumers and work brilliantly in high volume kitchens.
In the
news
Trend Trekking
Food Insights and Experiences
We travel the world and attend major food industry conferences at our expense every year, so we can bring you insights that help you understand tomorrow's tastemakers today. Our original research has been presented at industry conferences, published in major trade publications, by industry associations and in reports to Congress.
We create customized Conference Beat® reports for clients. Here some highlights from our recent travels.