Reaching tomorrow's tastemakers today


About

Y-Pulse® is a category expert that provides current, credible insight about what is on the minds of kids, young adults and the foodservice professionals who feed them.

Companies use Y-Pulse® insight and resources to support innovation and marketing communication program development.


Research Highlights

Y-Pulse® has been focused on understanding young consumers and their eating habits away from home for over 15 years. We regularly publish original research with kids, young adults, their parents and the foodservice professionals who serve them in all segments of foodservice. We have several summaries of our work...

Culinary Innovation

Y-Pulse® offers a full range of culinary development and marketing services designed to appeal to campus consumers and work brilliantly in high volume kitchens.



Trend Trekking

Food Insights and Experiences

We travel the world and attend major food industry conferences at our expense every year, so we can bring you insights that help you understand tomorrow's tastemakers today. Our original research has been presented at industry conferences, published in major trade publications, by industry associations and in reports to Congress.

We create customized Conference Beat® reports for clients. Here some highlights from our recent travels.

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