Y-Pulse® (ypulse.org) conducted a nationwide consumer survey with more than 800 Gen Z and Millennial consumers to gain a better understanding of the dining expectations, attitudes and tendencies of pandemic-era consumers away from home. The survey delves into the ways in which pandemic-related restrictions are likely to continue to affect young consumers’ lives and the ways in which foodservice providers can meet their evolving needs. The first wave of this study was fielded in June 2020 and successive waves are planned for late fall 2020 and early 2021 to track evolving behaviors and attitudes of U.S. consumers.
Read this study to learn more about:
- How young consumers are balancing healthy and indulgent options during the pandemic
- What venue spaces young consumers prefer when dining away from home
- The rise of cooking at home with a desire to learn new techniques and recipes
- The increase of appreciation for foodservice