In an effort to gain insight into what Gen Z and Millennial consumers think of as “fresh,” Y-Pulse® launched a consumer survey, posing questions that probe into the mind of the consumer to uncover existing fresh perceptions. 365 18–34 year-old US consumers were surveyed about their perceptions of freshness and purchasing habits in retail stores, delis and foodservice settings.
Read this study to learn more about:
- The top scoring characteristics that communicate fresh
- How young consumers crave customization on their menu and prepared
- Generational preferences for snacking, organic and convenience