This Y-Pulse® (ypulse.org) study examined dining experiences of millennial consumers (18-34 year olds) to dig deep into what drives the same consumer to very different types of food experiences outside the home.
To craft the survey, the Y-Pulse® team engaged with foodservice experts who regularly participate in trends surveys, but also included creative experts who work in important lifestyle industries such as fashion, architecture and fine arts. What emerged from this inquiry was an understanding of the importance of food experiences away from home and the influence of foodie culture among modern consumer lifestyles.
Read this study to learn more about:
- Why millennials enjoy attending food focused events and how these reasons have lead to the rise in food halls and food emporiums
- The ways in which foodservice operators should target nostalgia and sophisticated tasting adventures to achieve unforgettable experiences that modern consumers desire
- The importance of food trust and sourcing local ingredients for millennial consumers