Foodservice operators may be ahead of the curve when it comes to using social media to get information about their menus and operations out to students. But they may need to wait for the students to catch up, or make sure they get the word out that they are using social media tools and what those tools are.
In a recent Y-Pulse survey of nearly 300 students and 20 leading college and university foodservice operators, respondents shared their perspectives and insights on how they're using social media. Read this study to explore:
- The types of information students want to receive about the food and beverage offerings from different college and university foodservice venues
- Which social media platforms students are using the most and which students are using the least to get information
- Which social media platforms foodservice operators are using the most